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Cookie Policy

Website: www.performance-marketing.uk • Effective Date: 26 January 2026

This Cookie Policy explains what cookies are, how we use them, and the choices you have when visiting our website.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, mobile) when you visit a website. They help websites work properly, improve user experience, and provide insights into how visitors use a website.

Cookies do not typically identify you personally, but they can be used alongside other information to recognise your device or browser.

2. How We Use Cookies

We use cookies to:

  • Ensure the website works correctly and securely
  • Improve performance and user experience
  • Understand how visitors interact with our website
  • Measure the effectiveness of marketing campaigns
  • Deliver relevant advertising (where applicable)

3. Types of Cookies We Use

A) Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you take, such as navigating pages or filling out forms.

  • Security cookies
  • Load balancing cookies
  • Consent management cookies

B) Performance & Analytics Cookies

These cookies help us understand how visitors use our website (for example, pages visited, time spent, or errors encountered). This helps us improve the website.

  • Google Analytics (or similar analytics platforms)

C) Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences.

  • Language or region preferences
  • Form autofill preferences

D) Marketing & Advertising Cookies

These cookies may be set through our website by advertising partners to build a profile of your interests and show you relevant ads on other websites.

  • Google Ads
  • Meta (Facebook/Instagram) Pixel
  • LinkedIn Insight Tag

Marketing cookies are only used where permitted and subject to your consent.

4. Third-Party Cookies

Some cookies may be placed by third-party services that appear on our pages (for example, analytics tools, embedded media, or advertising platforms).

We do not control these third-party cookies directly. Their use is governed by the relevant third party’s privacy and cookie policies.

5. Managing Your Cookie Preferences

You can manage or withdraw your cookie consent at any time by:

  • Adjusting your cookie settings via our cookie banner (if enabled)
  • Changing your browser settings to block or delete cookies

Please note: blocking certain cookies may affect how the website functions.

6. Cookie Retention

Cookies may be stored for different periods depending on their purpose:

  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain until they expire or are deleted manually

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements or how we use cookies. The latest version will always be available on this page.

8. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

Performance Marketing
contact@performance-marketing.uk
www.performance-marketing.uk

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